Learn more about why search volume isn’t always a good predictor of traffic potential hinein these two posts.
When you'Bezeichnung für eine antwort im email-verkehr setting up or redoing your site, it can Beryllium good to organize it rein a logical way because it can help search engines and users understand how your pages relate to the Ausschuss of your site. Don't drop everything and start reorganizing your site right now though: while these suggestions can be helpful long term (especially if you'Response working on a larger website), search engines will likely understand your pages as they are right now, regardless of how your site is organized. Use descriptive URLs
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And unless you redirect these versions properly, Google will consider them completely separate websites.
The title Verknüpfung is the headline part of the search result and it can help people decide which search result to click. There are a few sources that Google uses to generate this title link, including the words inside the element (also called the title Liedertext) and other headings on the page.
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"Cheap wine glasses" may Beryllium a great keyword phrase, but because it is such a highly searched for terme, it's likely that lots of established and popular sites are also trying to rank for it.
We have many ranking signals, and PageRank is just one of those. Duplicate content "penalty" If you have some content that's accessible under multiple URLs, it's fine; don't fret about it. It's inefficient, but it's not something that will cause a manual action. Copying others' content, however, is a different story. Number and order of headings Having your headings in semantic order is fantastic for screen readers, but from Google Search perspective, it doesn't matter if you'Response using them out of order. The web rein general is not valid Hypertext markup language, so Google Search can rarely depend on semantic meanings hidden rein the Hypertext markup language specification. There's also no magical, nonplusultra amount of headings a given page should have. However, if you think it's too much, then it probably is. Thinking E-E-A-T is a ranking factor No, it's not. Next steps
But don’t stop there. You should also check what else the top-ranking pages cover. For example, nearly every page that ranks for “backlinks” covers three subtopics:
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This title text can also Beryllium used for the title that's shown hinein browsers and bookmarks. An illustration of a Liedertext result in Google Search, with a highlighted Kasten around the title link parte How to make your own chili oil
You can find topical check here long-tail keywords in Keywords Explorer by searching for a topic, then filtering for low volume and low-difficulty keywords. If the “Parent Topic” matches the keyword itself, it will usually Beryllium a topical long-tail keyword.
Then, look at specific keywords that you rank for hinein the organic search results. You’ll probably already recognize 90% of these keywords.